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Doing what everyone else does is easy. And meaningless.
Doing something because it worked before, or because someone else is doing it, is a logical and rational decision. But human behavior is seldom logical or rational, it’s emotional. When our brain has seen something before, it learns to tune it out. Been there. Done that.
But when we do something different, unconventional, even subversive — something that contrasts what everyone else is doing — our brains can’t help but notice it. And when it notices, change can happen. Creativity is all about finding new ways to communicate familiar ideas and concepts.
If you’re an organization genuinely trying to create awareness and action, creative solutions are the only ones that stand a chance. What’s already been done has already been done. What worked in the past isn’t an indicator it’ll work again — in fact, it might be the best indicator that it won’t.
We started Coin in 2020 as a side gig, but with long-term ambitions and clear intentions: To help our clients get noticed and make change, and to do business the right way. Since then, we've been honored with more than 200 Telly, ADDY, and AMA Marketing Excellence Awards, including People's Choice and Best of Show distinctions, and we've worked with clients — and even other agencies — in the heartland, on both coasts, and even abroad. There's so much we're proud of, yet we're still just getting started.
Hell, we don't even have a website yet.
— Abbie Sears & Erick Worrell
Co-Founders & Principals, Coin Creative
© COIN CREATIVE
1007B N BROADWAY AVE, OKLAHOMA CITY, OK 73102